About

Matt Hanson

Design leader · hands-on product and systems builder

Previously Senior Product Design Manager, Meta

I build teams and product systems that make ambitious ideas real. I grow people, set direction, and help new capabilities reach the world. I stay close to product work through prototypes and products made with AI agents.

That way of working predates my years leading teams at Meta. I built motion toolkits other people could run, learned Unity to make an installation work, and led Viacom’s screen system across twelve networks. At Meta, I grew design organizations while shaping camera commerce, experiences for the physical world, and early glasses work. Since then, as a VP of Design and founding designer for AI startups, I’ve used AI agents to move from research through working software, while continuing to set direction and develop people. I also built products around problems in my own life; some found traction, and each taught me something through making and testing.

At Meta, I grew Experiences from two contingent workers to 22 people across four teams and two leadership layers. How I built the team and distributed ownership →

Outside of design, I’m usually cooking, practicing pottery, training, or following New York sports.

Career →